The story begins in the early spring of 2021, a season brimming with vitality and creativity. Erica, a designer with a distinct perspective on fashion, chose not to be confined by the norms of the traditional fashion industry. Her aspiration was to establish a brand that authentically embodies individuality and freedom. Thus, Mulade, a clothing brand that strives to shatter conventions and champion personalized fashion, was brought to life by Erica.

Although the fashion industry in 2021 is full of innovation and change, it is still dominated by big brands and standardized designs. Erica saw a gap in it—a market that genuinely serves consumers who pursue individuality and self-expression. She believes everyone is unique and that fashion should be a vehicle for expressing personal identity and values.

In 2022-2023, the second year of Mulade's establishment, Erica began sharing her design stories and brand concepts on social media, which quickly attracted the attention of many young people who pursued unique styles. She collaborated with niche artists to launch a series of clothing that combines art and fashion. These works not only show the designer's creativity but also become a symbol of brand culture.

In 2023, Mulade made its debut at a modest yet influential fashion show, where its unique design and brand narrative caught the eye of the international media. Erica's unwavering commitment and innovative spirit propelled Mulade from an obscure brand to a rising star in the fashion industry, setting the pace for personalized and sustainable fashion.

In 2024, Mulade will no longer be just a clothing brand; it will become a cultural symbol representing the pursuit of individuality, innovation, and sustainability. Erica's ultimate vision is to make Mulade a global platform connecting creative talents from all over the world to jointly promote changes in the fashion industry.

The ultimate goal is that Mulade not only provides personalized fashion products but, more importantly, will become a community that advocates self-expression, encourages innovation, and promotes sustainable development. Through cooperation with consumers, artists, and environmental organizations, Mulade aims to build a more inclusive and sustainable fashion ecosystem where everyone can find their voice and style. From the germination of the dream in 2021 to the global impact in 2024, the story of Erica and Mulade is a journey of courage, innovation, and the pursuit of dreams. It changed the face of the fashion industry and inspired countless people to pursue individuality and freedom. Mulade, a story about dreams and change, continues.

Email:support@mulade.com